New website, new blog, and my own platform to publish on

For years this domain has been somewhat on pause, except for a solitary post during the pandemic. My old blog, created in 2008, was still online, but barely used, holding more historical value than actual utility. 

In its time, it was an important space to publish ideas, tests, learnings, and reflections on digital marketing, SEO, and technology. But as time went by, as happens to many of us, the conversation shifted to social networks, newsletters, third-party platforms, and channels where publishing is fast, but where the control is never entirely yours.

  From now on, this website is no longer just an old archive and becomes a living website. A place to better explain what I do, showcase my services, and publish more frequently again. The idea is for this site to function as the central hub of my professional communication, where I can post about marketing and the madness we are experiencing with the arrival of AI.

  Not as a space to publish out of obligation, but as a place to share reports, studies, launches, and news related to digital marketing. As well as talking about the latest advances in LLMs, AI agents, harness, skills, or useful MCPs.  Instead of leaving that content scattered across social media or platforms controlled by third parties, I prefer it to live here, in its own home, with a structure built to last. 

  Social networks are useful for conversing, discovering, and distributing ideas, but they have an obvious limitation: they are NOT yours. Algorithms change, formats change, platform priorities change, and sometimes even the way your own content can be found changes. That is why publishing here allows me to better organize ideas, keep them accessible, update them when necessary, and build an archive that does not depend on the lifespan of a feed.

  The old blog ran on WordPress, a very powerful and flexible tool, but in my case, it had become more of a hurdle and a burden. For this new stage, I have migrated to my own database-free CMS which I adapted from one I created for another project and reused. This CMS is based on files and static page generation. I am not going to go into deep technical details, but it is worth explaining the philosophy: 

  This approach has clear advantages. The site is lightweight, fast, and easier to back up, because much of the content lives in versionable files. It also reduces unnecessary dependencies and makes it easier to work with a workflow closer to modern development. Controlled changes, orderly deployments, and a structure designed for SEO from the ground up. Furthermore, it allows me to adapt the system to my specific needs, instead of fitting my way of working into the rules and decisions of a generalist platform.

  Having your own CMS means taking on more responsibility. Some things that in WordPress are solved by mature plugins or interfaces must be designed, maintained, or decided if they are really needed here. It also requires more technical judgment, because every new feature must justify its complexity. In my case, that is exactly part of the advantage. I prefer a smaller, understandable system tailored to what I need, rather than an installation loaded with elements I do not use.

  This change is not only technical, it is also a way to regain the habit of publishing. I want to use this space to share real learnings, practical analyses, tests with tools, and reflections on strategy. And to present my work on how I introduce artificial intelligence into marketing, content, and decision-making processes.

  My goal is to publish more and do it better. Not necessarily long pieces every week, but useful content, with judgment and with "certain continuity" (or at least try to 😉). Some posts will be more elaborate reports or studies. And others will be work notes, impressions on new developments, tool analyses, or ideas that deserve more depth than a quick post on social media.

  After years of an abandoned blog, I want this site to have a pulse again. And, above all, for it to be my own space from which to provide useful information.

A new stage begins for this website. And this time the idea is that it doesn't come to a standstill!